How to Create a Good Marketing Manager Job Description

A Marketing Manager job description has to capture the role of the marketing manager as the driver of customer attraction initiatives. According to the Wisegeek Marketing managers are responsible for overseeing a company or organization’s marketing department. With the help of a marketing manager, a company can come up with a decisive plan that allows them to bring in the customers and revenue needed for success.

A Marketing manager may typically oversee other departments like sales, PR, and advertising and has the responsibility to ensure cooperation and collaboration amongst all key members of the marketing team.

If you are planning on creating a nice enough job detail and description for ‘A Marketing Manager’ the ones below can be useful in giving you ideas on what to include in your Job Description for Marketing Manager.

Scope of Responsibilities/Expectations

The Field Marketing Manager has primary responsibilities for:
Field Marketing (Channel and Direct Customers) in Nigeria and French Speaking Africa (FSA)
Managing the overall marketing direction and spend in area in alignment with MILSSA and global priorities.
Support sales and drive marketing activities in French speaking North Africa in alignment with that region.
Alignment with priorities of Country and Sales Managers to deliver marketing initiatives in support of overall business results
Balance marketing requirements for customers and channel partners in area to drive marketing support of sales goals
On a quarterly basis, roll-up programs and provide concise reports that outline how the marketing initiatives were executed against budgets with respect to MDF and COOP.
Understand the strategic positioning and market share by product and vertical in Nigeria and FSA based on input from the Strategy team
Working with the IMC team to be able to deliver lead results when required, including translations and localizations
Should be aware of major deals taking place in Nigeria and FSA and key players (sales, distribution, partner) and end customers so as to influence and support the outcome

Specific Knowledge/Skills
Candidate should be able to effectively communicate and report out to senior members of:
Regional Management
Sales management teams
Event teams
Interactive teams
Product Teams / Solutions Marketing (ms)
Channel Management

Business Operations
The Field Marketing Manager is expected to be an active participant in budget, sales and key partner planning meetings and operational reviews.

Key deliverables include:
Owning, evangelizing and driving cohesiveness within field marketing (channel partners and direct customers) across area
Development of and adherence to the marketing budget for Nigeria and FSA as it applies to Customer, Co-op and MDF marketing spend
A full understanding and communication of business drivers for the management, sales, customers and partners, including competitive, market, business and economic information
Develop and implement effective umbrella marketing strategy and activities for Nigeria and FSA to capture the growing opportunities within the solution and product spaces.

The Field Marketing Manager will be responsible for ROI measurements and recommendations for change, if needed to drive growth in the country or region.

Specific Knowledge/Skills
Successful candidate must have the following attributes
Leadership ability
Experience working closely with senior sales management
Results driven, self-starter who can lead without day-to-day direction
Effective working cross-functionally and in matrixed organizations
Marketing and business acumen
Customer and Channel-Oriented
Proven problem solving and conflict-resolution skills
Passionate about key role of marketing
Extremely cost conscious and a win/win negotiator
Externally focused visionary

Skills/Experience requirements
Bachelors degree required, Masters/MBA preferred
Deep understanding of Channel focused Marketing requirements
Strong knowledge of public safety, services or enterprise marketing, based on industry experience with a focus on business-to-business marketing within the channel
Understanding of Oil and Gas/ Transport and Logistics or Public Safety Customers
Finely honed analytical skills
Demonstrable project management skills
Marcom experience, including events management
Demonstrated African experience interacting with distributors and reseller, identifying channel needs and aligning these with business strategy
Agency or vendor management
Strong verbal, presentation and written communication skills
Relevant outbound Product Marketing expertise
Highest language proficiency in French and English (speak, read and write at mother tongue level)

The ideal Candidate will have the primary responsibility for the sales and marketing of the company’s properties and should possess strong marketing skills and high networth connection with reputable people and companies

Oversee and direct the entire Marketing Department
Development, implementation and supervision of overall sales and marketing strategies in order to increase the company’s market share and profitability
Coordinate the development of innovative product and service categories.
Identify New Markets in order to maximize sales and Marketing opportunity.
Manage, train and Motivate the entire marketing team to actualise the corporate goals
Manage and deepen customer relationship of both existing and prospective clientele, with a view to increasing customer loyalty and satisfaction.
Oversee sales / leasing of commercial and Residential properties and plotted developments
Identify market segments, define and execute marketing strategies.
Create and manage Client Relationships.
Create new business opportunities and achieve business targets.
Build contacts with estate agents and brokers.
Successfully plan and participate in real Estate Exhibitions.
Prepare sales reports in prescribed formats for management
Make all arrangements for project launches including organising all PR activities such as press conferences

A good first degree or its equivalent from a reputable institution in Marketing or related courses.
Possession of higher degrees in relevant professional qualification is a must
At least 7 – 10 years experience in Real Estate marketing.

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